Study Quantifies Consumer Sensitivity to Poor Brand Experiences
18 February 2019 at 13:39 by Graham Miller
The results of a new survey conducted by Acquia indicate that shoppers are likely to stop giving their custom to a particular brand if they are hit by just a single bad experience when engaging with the retailer, product or service in question. 76 per cent of those questioned in the study said that they would happily jump ship and start using a competing brand if a problem occurs with a brand to ... Read full article »
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